Why Customers Choose Omnistrate: A Deep Dive into the BYOC Landscape

When teams talk about Bring Your Own Cloud (BYOC) enablement, the conversation often gets conflated with tools that only address small slices of the problem. At first glance, platforms like Nuon might appear to help you “run in your customer’s environment,” but what they actually provide is far narrower. Nuon simplifies one operational leg — orchestrating Terraform and Helm charts within customer environments via their agent-based mechanism. That agent retrieves and deploys your configurations locally, which can be useful for a very specific deployment flow. But that’s where their focus stops and even thats limited to specific cloud environments (no GCP, OnPrem or OCI support)

The broader challenge of BYOC goes well beyond this. True multi-tenant delivery in customer environments requires an integrated system that covers packaging, customer self-service, IaC-driven infrastructure automation, and autonomous day-2 operations like scaling, continuous upgrades, monitoring, observability, cost optimization, and compliance management. It’s about more than getting your app deployed — it’s about managing the lifecycle of that deployment autonomously across many customer accounts.

This is where Omnistrate steps in. Instead of just acting as a deployment orchestrator, Omnistrate defines the full operational framework for running cloud-native applications in your customers’ environments. It brings together infrastructure, metering and billing, licensing, multi-tenancy, integrations, and automated operations under one cohesive platform — enabling true BYOC experiences at scale.

With Omnistrate, you can experiment and evolve to other distribution channels seamlessly from OnPrem, PaaS, SaaS and Agent-as-a-Service. To learn more, check out here

In the next section, we’ll look at how Omnistrate and Nuon differ across key technical and operational dimensions: