We hosted our second SaaS Mondays , Live on Fridays on Friday. Topic: The Importance of Cloud Marketplaces in Bringing New SaaS Offerings to Market Host: Michael Cooper, GTM Lead at Omnistrate
Featured Guests:
Here is a summary of the session, and a link to the the recording if you missed it.
On March 7th, 2025, we kicked off the inaugural session of SaaS Mondays, Live on Fridays, a new biweekly LinkedIn Live series dedicated to fostering discussions among SaaS builders, founders, and industry leaders. Hosted by Michael Cooper (GTM Lead, Omnistrate), the session featured insights from:
Our first discussion centered on the pressing question: How will AI impact SaaS builders? Below, we explore the key takeaways from this dynamic conversation.
One of the most common questions for a developer-focused product is whether to build or buy. At first glance, building in-house seems to offer full control and customization, at the cost of significant time, resources, and ongoing maintenance—often diverting engineers from core product innovation.
AWS has recently expanded its SaaS co-sell benefits, making them available to all ISV Accelerate partners, including startups. Previously, this program was invite-only, but now, more ISVs have the opportunity to leverage AWS’s vast sales network and funding support.
However, while the door has opened wider, the bar for qualification remains high. Many ISVs struggle not because of their technology, but because navigating AWS’s technical, compliance, and go-to-market (GTM) requirements is challenging.
In this blog, we’ll break down the key challenges ISVs face in AWS’s SaaS co-sell journey and how to overcome them.
A while ago I wrote, why Terraform tool is not enough for SaaS here. Today, I am extending the same series for Helm -- covering the purpose they serve and why they are NOT enough to build your cloud offering or control plane.
Helm charts are widely used for Kubernetes application deployment, offering a templated approach to package and manage applications. However, when it comes to building a full-fledged SaaS control plane, relying solely on Helm is not enough.
In our previous post on BYOA/BYOC, we discussed different approaches to SaaS distribution and specifically discussed BYOA/BYOC model in detail.
However, many of our BYOA/BYOC customers also have the need for a complementary delivery mechanism to distribute their software on-premises or manually, all while maintaining control over licensing, upgrades, and customer management.
We’re excited to announce support for custom sidecars, enabling greater flexibility and extensibility in your deployments. Whether you need to enhance observability, security, or networking within your application, sidecars provide a powerful way to extend functionality without modifying your main application code.
SaaSBuilder provides a ready-to-use interface for our customers to quickly launch their SaaS offerings on Omnistrate Platform. Designed to provide the optimal resource deployment process, it allows end customers to manage resource deployments, subscriptions and access controls with minimal setup. As an open-source platform, SaaSBuilder also offers extensive customization options, enabling businesses to tailor the user experience to their specific needs.
