In the software industry, entrepreneurs have to go through 4 phases of innovation to build a product:

Idea: What change are they trying to make?

Design: How will their users interface with their product and services?

App: Build the core software using LLMs, and other building blocks

Product: Build the distribution engine to distribute their App to rest of the world

For the last mile to go from (Agentic) App to Product, organizations have to build multiple distribution engines. The Control Plane is nothing but an Operating system for those distribution models.