Many B2B startups start their cloud journey with AWS ECS or GCP Cloud Run. It's understandable—they're familiar, quick to set up, and tightly integrated with the hyperscalers' ecosystems. Throw in some Terraform, and you have a hello-world deployment workflow that seems "good enough" to get your SaaS up and running.
But "good enough" quickly breaks down as you scale.
One of the most common questions for a developer-focused product is whether to build or buy. At first glance, building in-house seems to offer full control and customization, at the cost of significant time, resources, and ongoing maintenance—often diverting engineers from core product innovation.
AWS has recently expanded its SaaS co-sell benefits, making them available to all ISV Accelerate partners, including startups. Previously, this program was invite-only, but now, more ISVs have the opportunity to leverage AWS’s vast sales network and funding support.
However, while the door has opened wider, the bar for qualification remains high. Many ISVs struggle not because of their technology, but because navigating AWS’s technical, compliance, and go-to-market (GTM) requirements is challenging.
In this blog, we’ll break down the key challenges ISVs face in AWS’s SaaS co-sell journey and how to overcome them.
A while ago I wrote, why Terraform tool is not enough for SaaS here. Today, I am extending the same series for Helm -- covering the purpose they serve and why they are NOT enough to build your cloud offering or control plane.
Helm charts are widely used for Kubernetes application deployment, offering a templated approach to package and manage applications. However, when it comes to building a full-fledged SaaS control plane, relying solely on Helm is not enough.
We’re excited to announce support for custom sidecars, enabling greater flexibility and extensibility in your deployments. Whether you need to enhance observability, security, or networking within your application, sidecars provide a powerful way to extend functionality without modifying your main application code.
"Omnistrate made it easy for us to launch AutoDBA as a SaaS product. Their platform took care of the complexities of scaling and managing different environments, so we could focus on building features our users love. With Omnistrate, we’ve been able to deliver a consistent, high-quality experience across all PostgreSQL setups." — Neil Thombre, VP of Engineering
